A Different Perspective

Like many healthcare providers, optometrists graduate with the required skills to provide exceptional care but quickly discover their success requires a business acumen they never trained for. A Different Perspective: Observations on Optometry, Business and Life brims with four decades of the author's experiences in helping North America's most successful independent practices aim higher, all while building his own consultancy from the ground up. Filled with insightful advice, Al Cleinman delivers up best practices for small business development.

Discover whether or not you're partner material. Determine the right time to bring on associates. Engage and transform your staff into motivated partners. Build patient loyalty that lasts a lifetime. More importantly, sound business management enables you to embrace your dreams outside of ownership and imagine a life fully lived. Are you prepared to comfortably step into tomorrow? Al Cleinman has been working in and on the business of eye care from the age of 16 when he was hired by an independent optometrist as a young salesperson. Today, as founder and president of Cleinman Performance Partners, Inc., he is recognized as a thought leader and advocate for change that empowers business success.

If you're in the business of providing healthcare to others, A Different Perspective will provide you with a fresh perspective. To learn more about Al Cleinman and Cleinman Performance Partners, go to www.cleinman.com.