Geometric Funnel Growth... The Real Secret To Scale Free online reading

If you want to stop playing checkers and start playing chess, listen to today’s episode. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Good morning everybody. Welcome back to the Marketing Secrets Podcast. Today I want to talk about something interesting, about when you have a success and you have a win, how to take that and roll it on to geometrically grow everything else you did inside your business. So I hope you guys are awesome today. It's been snowing here in Boise, and then today it's been raining so it's all slushy, and I've had fun driving kids to school this morning. This is one of my favorite things, is to drive them and have a chance to talk to them. It makes me sad because my twins are about to get their licenses and then I'll probably not get to drive them anymore. But until they do, I'm enjoying it and it's just really fun. Just dropped off Aiden, my little man, at school and have a few minutes while I'm heading back to the office. And I was thinking about something that I thought would be helpful for all of you guys, because I don't see this happen enough. In fact, I noticed with a lot of us entrepreneurs, we do something that works really good and then we move on to the next thing as opposed to being like, "Hey, that worked really good. We should do more of that, or we should focus on that, or we should go deeper on that." A good example just happened recently. As you guys know, I bought Dan Kennedy's company and then we relaunched it last month. The relaunch went really, really well. And the way we launched it is we took ... it was a concept that Dan Kennedy and Bill Glazer did back 15, 18, I don't know how many years ago, when Bill first bought the company. The company's basically a newsletter company, it had the Magnetic Marketing newsletter. And so when Bill bought it, he was like, "I want to grow this" so he created something that he called the MIFGE. I talked about it on the podcast before, stands for Most Incredible Free Gift Ever. And they launched it and that's how the newsletter grew originally. And then they sold the company to private equity firms, who as a rule are not very good at actually marketing the way that we all market. And they ran the business to the ground over the next decade. So I had a chance to buy it out of that. And the first thing I did is, well, what worked in the past? Oh, the MIFGE, we should remake the MIFGE. So we built the MIFGE, we launched it, and from the MIFGE we added over 4000 new paying members into the newsletter. So I want to do the math on that for you, because it makes this really interesting. And obviously people are going to cancel, but let's just say they don't. So we added 4000 people at $97 a month. That's $400,000 a month, times 12 months in a year, that's an extra 4.8 million dollar-a-year business we launched in a weekend by creating a really good MIFGE offer. That's awesome. And again, like I said, there's going to be a churn and things are going to drop, we're also going to start buying ads to it. The funnel converted extremely well. I think I talked about that, if not... Hopefully you signed up through the funnel and you got the first January's newsletter because I break down the funnel. But we're averaging 200 and something dollars for every free trial. So I can spend $200 to get a free trial and still be profitable, which is insane. And now it's making that business where we can start growing it and scaling it, and I think by summertime I could have 10,000 members in there, pay $97 a month which is a million dollar-a-month business on info product, a newsletter. It's insane. And so for me, I am the worst at keeping secrets, that's why all my books are called DotCom Secrets, Expert Secrets, Traffic Secrets, because I just tell everyone my secrets. And on the podcast I shared this, in the first issue of the newsletter I'm sharing it. I'm not good at keeping secrets. But it's interesting because I'll share that with most people and like, "oh that's so cool, that's awesome." And then they don't do anything with it. I have somebody who I love and respect who I shared it with, probably one of the first people I shared it with, and I thought they were going to grab it and take it. And then I saw their next offer run out and they could have done the model that I did with the offer they did. It would've fit. It would've been a simple tweak to make it match that, and then they didn't. And they launched something and they didn't follow the model and I was like, "man, if somebody told me that they had a funnel that was averaging 200 and ... $230, it might have been ... Anyway, insane EPC, average cart value. It isn't my market, it's something similar. I would look at that, I would've funnel hacked it and I would've called an audible before I launched my funnel and made tweaks and changes based on it. But they didn't, they ...