Simply Put
Genuine authorization, permanent reading
After purchase, it will be automatically sent to your Kindle device
Synopsis
| author： | Ben Guttmann |
|---|---|
| readBy： | Brian Wiggins |
| inLanguage： | english |
How do you break through the noise?
Why do some messages work when others don't? Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change—when others don't?
The answer is simple. Literally.
The most effective communicators in the world all structure their messages the same way, by designing for simplicity. But the problem is, simple is hard work. Our brains are programmed to complicate. Our world incentivizes more, more, more. It takes deliberate, intentional effort to communicate in a way that seems effortless.
In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal—and that work.
Author's Biography
Ben Guttmann
Reader reviews
Book information
Buying Guide
Enter Kindle email
Fill in your Kindle device binding email
Complete payment
Support PayPal and credit card payments
auto-send
The e-book will be automatically sent to your Kindle
Need help?
If you have any questions, our customer service team is always at your service.
