Winners

The Sunday Times number-one best seller. How people succeed and how you can, too.

Alastair Campbell knows all about winning. As Tony Blair’s chief spokesman and strategist, he helped guide the Labour Party to victory in three successive general elections, and he’s fascinated by what it takes to win.

How do sports stars excel, entrepreneurs thrive, or individuals achieve their ambitions? Is their ability to win innate? Or is the winning mind-set something we can all develop?

Drawing on the wisdom of an astonishing array of talented people, from elite athletes to top managers, from rulers of countries to rulers of global business empires, Alastair Campbell uses his forensic skills as well as his own experience of politics and sport to get to the heart of success.

He examines how winners tick. He considers how they build great teams. He analyses how they deal with unexpected setbacks and new challenges. He judges what the very different worlds of politics, business and sport can learn from one another. And he sets out a blueprint for winning that we can all follow.