Creativity Without Frontiers

Since the first human crawled deep into a cave to make art, creativity has flourished among rebels and risk takers, mavericks, and visionaries. However, if creativity thrives among outsiders, how can it be nurtured inside large organizations? How can one build a team that works together to solve real problems while leaving room for individual inspiration? How can one ignite the creative spark without burning down the building?

Roy Sharples draws on decades of experience at the vanguard of business innovation and a deep affinity for applying an artistic instinct to explore these questions, offering novel solutions. Building on a broad survey of the misfits who defined the modern world, from Dada to Elon Musk and Bauhaus to Acid House, he explores what makes the creative mind tick. He also examines the conditions that nourish creativity in organizations of all sizes, from artists to corporations to civilizations. The result is a manifesto for harnessing inspiration and unleashing the creative power we all have inside.